Toy + Lifestyle
Beary Happy is a toy and lifestyle product company.
The company came to us to help develop their branding and identity.
Their core demographic is tween girls between the age of 8 to 12 years old. The secondary demographic is younger girls between the age of 5 to 7 years old. They utilized character art and graphic prints on their products. Their logo was designed to be graphically bold and easy to read. For plush toy packaging, research showed that consumers want to feel their plush toy before making purchases, therefore we created backing cards for plush toys instead of enclosing them in a box. Our research also showed that packaging with character art sells more than those without, so we make sure to include them in the packaging. Our involvement in this project was brand development which included logo, stationery, character art creation, plush toy development, style guide and website design.