Bowsa Wowsa is an online specialty dog supply store.
The client asked us to design a branding package which included company logo, stationery, packaging and a website.
As the company’s customers are dog lovers who enjoy pampering their dogs, we made the logo light and whimsical – a dog sticking its head out of the letter B, as if from a moving car window. Other fun elements are a bone shaped die-cut on the packaging handle. The overall look and feel of the brand is happy and modern to appeal to customers who enjoy affordable, designer lifestyle products for their dogs.