Toy + Lifestyle
Bratz is a nationally known toy brand for tween girls.
We were asked to design the style guide and print ads for their licensees.
We developed the Bratz style guide. Color palettes mirrored each set of character art and also followed the specific seasonal color. Our other involvement with the Bratz brand included designing packaging, print ads and magazine covers to attract potential licensees. This project also included hiring photographers and art directing photo shoots.