Fashion + Online Retail
Girl Next Door Boutique
Girl Next Door Boutique is a start-up online retail store offering gifts and accessories.
The owner came to us needing new branding and an e-commerce website. The only asset provided by the client was the illustration.
We used their illustration in their new logo. Since Girl Next Door Boutique sells both vintage and modern products, we selected a palette of color that was a fusion of retro and contemporary feel for their branding. To set Girl Next Door Boutique apart from its competitors, we designed the look and feel of the website to be more like an exclusive collection rather than a mass retailer. We wanted the Girl Next Door online shopping experience to mirror how one would shop in a small quaint neighborhood.