Manufacturing + Retail

 

Lil’ Nature / Nordstrom
Lil’ Nature is a manufacturing company that produces eco-friendly diapers.

Client Project
Nordstrom was interested in partnering with Lil’ Nature, but wanted specialty packaging to hold the products.

Our Process
We designed eco-friendly packaging using recycled stock. The “belly band” was designed to present a pop of color. Since the diapers were for both baby girls and boys, we chose colors and photography that would be appropriate for both genders. The rule is if shoppers can’t decipher what you’re selling in 10 seconds or less, you’ve lost potential customers. Therefore, the logo and layout were designed for quick and easy readability. 

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