Manufacturing + Retail
Lil’ Nature / Nordstrom
Lil’ Nature is a manufacturing company that produces eco-friendly diapers.
Nordstrom was interested in partnering with Lil’ Nature, but wanted specialty packaging to hold the products.
We designed eco-friendly packaging using recycled stock. The “belly band” was designed to present a pop of color. Since the diapers were for both baby girls and boys, we chose colors and photography that would be appropriate for both genders. The rule is if shoppers can’t decipher what you’re selling in 10 seconds or less, you’ve lost potential customers. Therefore, the logo and layout were designed for quick and easy readability.