Toy + Lifestyle
Mutant Freaks and Alien Racers
Mutant Freaks and Alien Racers are toy brands targeting tween boys.
Mutant Freaks and Alien Racers needed a new logo and packaging design.
We worked closely with a structural engineer to design packaging that had a unique shape, provided maximum exposure to the product and yet left ample space for graphics. The Mutant Freaks and Alien Racers logos were designed for easy readability as our experience shows that shoppers usually spend no more than 10 seconds looking at products on shelves. We also provided art direction for photo shoots with talent and product.