Forever Calendar is another advertising piece for Allpak, a packaging manufacturing company.
We were asked to create a promotional piece to be mailed out as a holiday gift and also as a marketing piece to new and potential clients.
We came up with the Forever Calendar concept to showcase their printing, die-cutting and folding capabilities. This promo piece allows their clients to adjust the days according to each month simply by sliding the white bar on top. We also included a matching printed envelope for mailing the calendar. Special effect printing featuring their strengths and offerings was added to the piece. Why design a piece with a short lifespan when we can design one that lasts forever? One of our goals was to design a promo piece that clients will keep on their desks for a long time as a constant reminder of Allpak.