Allpak | Starbucks Promo
A high end packaging manufacturing company.
Client Project : Starbucks
The company wanted modern and fun promotional packaging.
Starbucks invited Allpak, a packaging manufacturing company, to present at their packaging summit. The goal of Starbucks is to find sustainable solutions for their packaging from various vendors. While most of Starbucks’ vendors included their presentation in a folder, we set the company apart with a promo piece printed on sustainable paper that was distributed to Starbucks attendees. The promo was designed to resemble a Starbucks brown paper bag. The cover of the promo was sealed with a sticker that also allowed us to customize graphics. We completed the promo piece with a pocket for the inside back cover and a business card slot. Since only a limited quantity was needed for the presentation, we handmade the promo packaging and then die-cut with a CAD machine.
Client Project : Forever Calendar
We were asked to create a promotional piece to be mailed out as a holiday gift and also as a marketing piece to new and potential clients.
We came up with the Forever Calendar concept to showcase their printing, die-cutting and folding capabilities. This promo piece allows their clients to adjust the days according to each month simply by sliding the white bar on top. We also included a matching printed envelope for mailing the calendar. Special effect printing featuring their strengths and offerings was added to the piece. Why design a piece with a short lifespan when we can design one that lasts forever? One of our goals was to design a promo piece that clients will keep on their desks for a long time as a constant reminder of Allpak.